How to make your price seem small?

The ultimate example of how to make a number seem to be small is the famous McDonald’s case were a jury awarded a woman $2.7 million in...

Is A/B Testing the way to go for you?

A/B Testing sounds like the neatest approach to marketing that has ever come down the pike. But, for most of us “there is a problem”. The...

What causes cash flow problems?

The standard answer is timing. You are collecting your accounts receivable on different days from when you pay your vendors or employees....

What are the Five Margin Killers?

Wrong price – not adjusting for cost changes or too much discounting. Wrong customers – focusing on low margin customers rather than your...

Confusing Goals with Strategy

This Harvard Business Report article https://hbr.org/2017/11/many-strategies-fail-because-theyre-not-actually-strategies points out the...

S Corp Owner Compensation

S Corp Owners do have to be concerned about the IRS and it’s plans to push the Reasonable Compensation issue. Recently, the IRS issued a...

Strategy is not Planning.

The Harvard Business Review Article from January 2014 makes a significant point that all strategic plans look remarkably alike. They...