Anchoring is the most powerful method available to make your price seem small. (See previous post on how to make your price seem...

The ultimate example of how to make a number seem to be small is the famous McDonald’s case were a jury awarded a woman $2.7 million in...

A/B Testing sounds like the neatest approach to marketing that has ever come down the pike. But, for most of us “there is a problem”. The...

The standard answer is timing. You are collecting your accounts receivable on different days from when you pay your vendors or employees....

The word “Free” in advertising gets attention and maybe that attention also gets you a sale that otherwise would not have happened. But,...

Anchoring – If I tell you that there are 1.2 billion Chinamen in the world and by the way the price for my product is $5,000. The $5,000...

Wrong price – not adjusting for cost changes or too much discounting. Wrong customers – focusing on low margin customers rather than your...

Customers are price sensitive. Studies have shown that that is true for less than 20% of the population. While most people will talk...

Offering only one price in your quotes to prospects. You can bet that a certain percentage of your customers would have been willing to...

This Harvard Business Report article https://hbr.org/2017/11/many-strategies-fail-because-theyre-not-actually-strategies points out the...

Execution – A company with a bad strategy but good execution skills can correct their strategy overnight. The company with a great...

S Corp Owners do have to be concerned about the IRS and it’s plans to push the Reasonable Compensation issue. Recently, the IRS issued a...

The Harvard Business Review Article from January 2014 makes a significant point that all strategic plans look remarkably alike. They...

This from a seminar by Ed Kless of Sage – Strategy beliefs vs the small business reality: Belief: Strategy is about analyzing our...

The ones that come to mind for me are: Automatic adjustment for changes in costs. Offers customers packages of benefits so they can...

Here is an interesting thought exercise – multiply your annual sales by 1%. Now, add that result to your net income and calculate the...