What are the Five Margin Killers?

1. Wrong price – not adjusting for cost changes or too much discounting.

2. Wrong customers – focusing on low margin customers rather than your best customers.

3. Wrong products – promoting lower margin products at the expense of high margin products.

4. Wrong system – the way you produce your products or services is not as efficient as it should be.

5. Wrong costs – your buying process is overpaying for products and services.